Legal Marketing Happy Hour Ep 33: Local Links and Authority: Building Trust Signals Google Values
Автор: Above the Bar Marketing, LLC
Загружено: 2026-01-20
Просмотров: 18
Описание: In this episode of Legal Marketing Happy Hour, local SEO strategist Colby Owens discusses the importance of building local authority for law firms. He explains the distinction between general SEO authority and local authority, emphasizing the strategies needed for each. Colby delves into the significance of high-quality backlinks, local directories, and community engagement in improving visibility and rankings. Furthermore, he shares insights on maintaining NAP consistency across the web and leveraging community events for SEO value. Colby also highlights the role of citations, reviews, and Google business profiles in establishing trust online. Lastly, he offers a practical high-impact action for law firms looking to enhance their local authority.
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