Why BAJAJ Bought KTM || Bajaj's KTM Takeover explained || Business case study

Описание: Once upon a time, for Indian youth, there was only one dream bike — KTM, but can you believe this legendary brand fell into ₹20,000 crore worth of debt? A company that declared bankruptcy in Austria was later taken over by Rajiv Bajaj — but why? With slowing sales in India and declining global demand, was this decision a huge risk or a strategic masterstroke? In this video, we break down KTM’s complete journey — from its rise to its dramatic fall, the hidden strategy behind the Bajaj–KTM partnership, and how this bold move could reshape the future of premium motorcycles in India.

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