Meridian West webinar: Brand tracking and differentiation

Описание: #brand #branding #professionalservices #b2b

In this webinar Meridian West explores insights and strategies to help professional services and B2B firms understand how their brand is performing in the market relative to competitors and peers.

Alastair Beddow (Managing Director) is joined by Meridian West colleagues Ben Kent (Founder Director) and Bertie Heppel (Senior Consultant) to discuss:

The value of market research in informing strategic brand decisions.
Common frameworks for measuring the health of a professional services brand.
Lessons learned from Meridian West projects - including Meridian West's proprietary Business Buyers Barometer research - about the health of professional services brands today.
Brand insights to be aware of for the future.