Why So Many Artists Are Struggling to Sell Right Now | Business Tips for Artists

Описание: The Art World Is Shifting—Are You Ready?

From fading gallery sales and buyer hesitancy in the face of economic pressure, to the rise of more effective marketing through email campaigns—2025 is shaking up how artists sell and succeed.

In this video, we break down 5 major shifts reshaping the art industry—and what they really mean for working artists. This isn’t fluff. It’s a smart, grounded update for creatives trying to build a business in uncertain times.

You’ll learn:
-Why big-name galleries are embracing discounts—and what that means for pricing your work
-How millennial and Gen Z collectors are changing the rules
-Where artists are actually making sales in a post-algorithm world
-Why traditional gatekeepers are losing power
-How to stay visible, relevant, and profitable in a changing landscape

🎨 Ready to grow your art business?
Join the Artsy Shark Art Business Mastermind on Skool — a community for artists serious about success. Get expert feedback, live coaching calls, marketing tips, and a supportive group that helps you stay motivated and accountable.

👉https://www.skool.com/artsyshark-mast...

BE FEATURED ON ARTSY SHARK: Subscribe to find out about our newest calls for artists https://www.artsyshark.com/signup/

COME SAY HI!
✦ Instagram: https://www.instagram.com/artsy_shark...
✦ Twitter:   / artsyshark  
✦ Website: https://www.artsyshark.com
✦ YouTube:    / @artsysharkbusiness  
✦ Facebook:   / artsyshark  

ABOUT

Artsy Shark helps artists build strong, sustainable businesses. We publish articles on art marketing and sales strategies, and feature the portfolios of amazing artists from around the world. Become a subscriber to learn how to grow your own small business as a creative entrepreneur. Looking for more help? We offer online courses, personalized help and more.

Hallie Edlund is the Creative Director at Artsy Shark and the creator of the Business Tips for Artists series. A seasoned professional, she specializes in social media management, website development, and virtual assistance, with a strong focus on helping artists grow their small businesses and enhance their online presence. Hallie holds a bachelor’s degree in Art from Towson University and brings over a decade of experience to her work. When she's not helping artists succeed, Hallie enjoys cooking elaborate Italian recipes and exploring the natural beauty of Washington State with her dog. For inquiries, you can reach her at https://www.artsyshark.com/artist-web...

SOURCES
Global art sales plummeted by 12% in 2024, says industry report by Kabir Jhala https://www.cnn.com/2025/04/08/style/....
Art Industry Trends 2024 by Arun Kakar https://www.artsy.net/article/artsy-e...

CHAPTERS
0:00 Intro
0:48 Rising Costs Are Forcing Galleries to Restructure
2:30 Discounting Is Strategic, Not Desperate
3:50 Ultra-Contemporary Artists Are in Demand
5:20 Artist Representation Is Getting More Collaborative
6:45 Online Marketplaces Are Outperforming Art Fairs for New Clients
8:09 What We Know

#artbusiness #artistlife #artmarket