Marlboro cigarettes Genius marketing strategy? : Business case study

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👉VIDEO INTRODUCTION:
Dosto, cigarette industry duniya ke sabse bade aur khatarnak industries me se ek hai!! Aur aaj hum sab jante hai ki cigarette se cancer hota!! Lekin aapko ye sunke hairani hogi ki 1964 se pehle, jis aaj tarah doctors anitseptic aur toothpaste promote krte hai, ussi tarah 1964 ke pehle doctors cigarretes bhi promote krte the!! Yakin nahi hota na!! Ye dekho!!
Toh aap samaj rahe ho? Cancer toh duur ki baat, doctors cigarretes ko ek healthy product bolke bechte the!! Kyuki tab tak kisiko ye nahi pata tha ki cigarette se cancer hota hai.
Lekin 11th January 1964 ko American govt ek aisi ghoshna ki jise puri cigarette industry raato hil gayi!! Is ghosna me American govt ne ye ghoshit kiya that Cigarrete causes cancer!! Yaani cigarrete se cancer hota hai!!
Lekin in sabke bichme, ek company aisi thi, jiske sales gire ne bajye badhne lag gaye!! Aur itne badh gaye, ye company aaj duniya ki sabse badi cigarrate company ban chuki hai!! Is company ka naam hai phillip morris and inke brand ka naam hai marlboro cigarettes!! Aur puri duniya ye dekh ke hairan ho gyi ki cancer ghoshna ke pehle, jis company ka naam market me koi nahi jaanta tha, wahi company cancer annoucment ke baad duniya ki sabse badi cigarete company ban gayi!! Infact marlboro itna bada brand hai ki, inke agle 10 competitors mila lo fir bhi inke sales ka koi mukabla nahi hai!!!
Toh savaal ye hai ki, jab saari companies dub rahi thi? Toh marlboro me aisi kya khas baat thi ki woh aaj itni badi company ban gayi hai?
Aisi kaunsi business strategy ka unhone istamaal kiya jiski wajah se, Cancer announcement ke baad, marlboro ke sales badne lage??
Aur is chalak business strategy se hume kya sikh milti hai janenge is episode me?



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