Stories Over Specs | Watch Collecting Becomes a Social Hobby
Автор: Pallavi Sehgal
Загружено: 2025-11-14
Просмотров: 539
Описание:
Stories Over Specs | How Watch Collecting Became a Social Hobby
Storytelling and social connection now drive watch collecting more than the watches themselves. Collectors prioritize brands with authentic narratives and community engagement, prefer watches sized 38-42mm with blue being the most demanded color, and expect strong value propositions. The data shows Japanese brands and Swatch Group companies dominate through multi-brand retail networks, while direct-to-consumer models struggle to build mass appeal. The hobby has evolved from product-focused to experience-focused, with watches serving as social currency rather than just timepieces.
#watchindustry, #luxurywatches, #consumerbehavior, #markettrends, #brandstrategy, #retailstrategy,
#watchcollecting, #collectorinsights, #productdesign, #distributionstrategy, #japanesebrands, #swisswatches, #storytelling, #socialcommerce, #hobbyeconomics
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