Pellini 100 spot
Автор: Studio Casti
Загружено: 2023-01-10
Просмотров: 218
Описание:
Pellini Caffè turns 100 years old and celebrates this important milestone with a film articulated in five coffee consumption situations placed in different historical moments (1920s, 1960s, 1980s, 2000s, and present day) to tell the story of the brand's presence in consumers' daily lives throughout its 100-year history.
Each situation emphasizes the major stages of the Italian roasting company specialized in high-quality coffee and committed to promoting the culture of Italian espresso around the world, which are presented through the fashion and style of the moment indicated: 1922, start of the business, with a focus on bar consumption; 1960, Pellini arrives in the home consumption; 1989, introduction of the Pellini Top blend; 2005, inauguration of the new factory with a high level of automation (Factory 4.0); and finally 2021, launch of the new compostable, self-protected, Nespresso-compatible capsules format.
The film will be marketed in Europe and in the United States through programmatic planning. Influencer marketing project #BlendAbility kicks off.
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