Audience Data Targeting (First and Third Party Data) Strategy Spotlight
Автор: Pontiac Intelligence
Загружено: 2022-03-09
Просмотров: 320
Описание:
Audience Data can be used across your campaigns to reach your target audience. Pontiac provides the following opportunities for targeting on the platform:
1. First Party Data (CRM data onboarded via LiveRamp or custom audiences based on IP addresses, physical addresses, etc.)
2. Third Party Data (Contextual, Demographic, and Behavioral audiences)
Pontiac advertisers can layer multiple audiences to get a more granular audience. However, the more granular you get the smaller your audience will be.
Learn more about audiences through our Wiki.
First Party Data:
https://wiki.pontiac.media/?docs=prod...
https://wiki.pontiac.media/?docs=new-...
Third Party Data:
https://wiki.pontiac.media/?docs=prod...
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