The Game Plan - Episode 1: Identifying A Gap
Автор: SABC Education Shows
Загружено: 2017-05-22
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The Game Plan - Episode 1: Identifying A Gap (In The Market)
This is where it all begins! The fundamental basis of a good business is to provide a product or service that caters for the particular needs of a specific target market. We learn to spot a niche.
What is a gap in the market?
An unmet consumer need or a group of potential customers who are not yet purchasing a good or service.
An opportunity to produce something that is not yet available but that people would like to have
It's an unmet need, where people might require a certain product, or type of product, but nobody appears to be selling it. It's an opportunity to produce something which is not yet available, but which people would like to have.
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