MARKETING – CONCEPTS AND FUNCTIONS | [ISC Commerce Class 12] | ISC Commerce Chapter 13

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MARKETING – CONCEPTS AND FUNCTIONS | [ISC Commerce Class 12] | ISC Commerce Chapter 13

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Learn the Complete COMMERCE Chapters along with audio visual presentation.
Concepts discussed in this video are of the 13th Chapter - MARKETING – CONCEPTS AND FUNCTIONS as per the ISC Commerce Class 12 Syllabus

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Cover Topic:
Meaning and types of markets; meaning and features of marketing.
Marketing concepts: traditional v/s modern - meaning and features of traditional and modern concepts of marketing.
Comparison between marketing and selling.
Objectives and importance of marketing;
functions of marketing – meaning, features of each function of marketing.
marketing management
selling concept
product concept
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