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When hiring a Fractional CMO makes sense (and when it doesn’t) with Sam Butterworth
Автор: Truth, Lies & B2B Growth
Загружено: 2026-01-16
Просмотров: 23
Описание:
In this episode, we look at the pros and cons of bringing in a Fractional CMO (fCMO) and how to avoid it becoming an expensive hiring mistake. The discussion will help CEOs get clear on what’s really needed. We cover what a good Fractional CMO looks like and when you might be better off hiring a more hands-on marketer instead. Sam and Craig also touch on:
• Why CEOs often resist the hard truths in marketing
• The pitfalls of fCMO engagements
• Why some who try to become fCMOs don’t succeed
• How to “hybridise” marketing ops with the right internal/external mix
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