Dominos Brand Refresh 2025 - Updating a Leading Brand
Автор: Overmatter
Загружено: 2025-10-21
Просмотров: 447
Описание:
Domino’s just quietly dropped one of the best brand updates of the year: A masterclass in how refreshed design meets logistics.
In this episode of Brand Critique, I’m joined by designer Miles Seiden to unpack Domino’s 2025 identity refresh. Among a few laughs, we talk about:
→ Why Domino’s sees itself as a tech company that happens to sell pizza
→ How sonic branding and the Domino’s “tracker” experience redefine customer trust
→ What the new typography says about the future of digital-first food brands
→ And why this refresh outpaces Pizza Hut and Little Caesars in clarity and execution
From its bold, but perhaps reused packaging design to its shift toward brighter, screen-native colors, Domino’s is showing what happens when brand systems, UX, and culture all align. Whether you’re a designer, strategist, or founder, this one’s packed with lessons on turning brand systems into business systems.
Podcaster Details
Find Kaleb at:
https://www.overmatter.design
/ kaleb-dean
Find Miles at:
https://milesseiden.com
/ mrseiden
Design Notes, Connections, and Mentions
Domino's Release notes: https://ir.dominos.com/news-releases/...
Partner Agency, WorkInProgress: https://www.wipbdr.com/
Pizza Hut (2019) Agency: GSD&M https://www.gsdm.com/
Pizza Hut Sans Designer: https://www.simonletters.com/
Pizza Hut UI Agency: https://www.materialplus.io/case-stud...
Little Ceasars Agency: https://turnerduckworth.com/work/litt...
💬 Drop a comment with your take — did Domino’s just win the pizza wars?
If you prefer to read and explore references, here's a blog version:
https://www.overmatter.design/blog/do...
Lastly, subscribe if you found the content valuable!
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке: