Discovering The Navigators Brand Attributes — Andrew Ledwith, Serving with The Navigators
Автор: Andrew Ledwith
Загружено: 2018-03-19
Просмотров: 89
Описание:
In this ministry update I talk about the research we performed during the project to refresh The Navigators brand. I show a “word cloud” of the words and phrases people used most while being interviewed, then share the four core brand attributes our team decided upon.
To leave a comment on this video please visit my blog: http://bit.ly/2HMoQOg
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@thenavigatorsusa is an interdenominational Christian ministry that shares the gospel of Jesus Christ and helps others grow in Him through Life-to-Life® discipleship. We do this on college campuses, military bases, workplaces, inner cities, local communities, and hard-to-reach places.
I serve at Navigator headquarters in Colorado Springs as the strategic communications manager in our communications department. In this role I develop the strategy for the overall Navigators web presence, including the official Navigators website and blog. Additionally, I offer assistance to staff who are developing their own communication strategy.
To read more about my ministry with The Navigators click here: http://bit.ly/2BG1rMd
To read my most recent ministry updates click here: http://bit.ly/2BJ96Jt
#TheNavigators #brandmanagement
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