Luisa Spagnoli Fall Winter 25 Campaign

Описание: Luisa Spagnoli launches the New Advertising Campaign for the Autumn-Winter 2025/26 Collection

A declaration of conscious femininity, modern tailoring, and freedom of expression

Luisa Spagnoli unveils its new advertising campaign for the Fall/Winter 2025 collection, captured through the magnetic and sophisticated lens of photographer Giampaolo Sgura.

A visual narrative that embodies the quiet strength and elegant confidence of the Luisa Spagnoli woman—protagonist of a collection that mirrors her freedom, power, and refined authenticity.

The campaign showcases a decisive yet never rigid femininity, expressed through iconic garments where tailoring and freedom coexist in perfect harmony.

One standout look features a grey salt-and-pepper suit with a double-breasted jacket cinched at the waist with a leather belt, paired with a midi skirt. A masculine wool suit is elevated by delicate white lace collars and cuffs, adding a touch of romantic irony.

The warm palette is echoed in the choice of materials: from the oversized camel fur coat that envelops with lightness, to a caramel leather jacket that is bold and structured. A surprising addition is denim, treated with the same meticulous attention reserved for tailored pieces—a wide-leg jean paired with a padded jacket featuring utility details creates a modern, urban look. Each outfit is finished with statement accessories such as crocodile-embossed handbags and iconic gold earrings.

The campaign fully reflects the spirit of the FW25 collection, inspired by the concept of MANIACHIC: classic chic with a free and unconventional soul, celebrating the beauty of femininity without constraints, with the smile of those who see fashion as a space for expression, never restriction.

"The future belongs to those who believe in the beauty of their dreams," wrote Eleanor Roosevelt. This message runs through every image of the campaign: fashion as an act of self-love, a tool to affirm one’s uniqueness.

With creative direction and photography by Sgura, Luisa Spagnoli continues to write a new chapter of its visual story, reaffirming its role as an Italian brand that speaks to the world through elegance, femininity, and vision.

Credits:
Foto: Giampaolo Sgura
Model: Hilary Rhoda
Styling: Viviana Volpicella
Hair: Franco Gobbi
Make Up: Luciano Chiariello
Video: Francesco Parella
Casting: Décio Santos