Building Loyalty with a Mission-Driven Brand - Curtis Kopf, CDO of REI Co-op
Автор: Barn2Door
Загружено: 2021-01-19
Просмотров: 92
Описание:
Curious about how Barn2Door can help?: https://www.barn2door.com/learn-more-...
Additional Resources: https://www.barn2door.com/resources-y...
Follow along with Curtis Kopf, the Chief Digital Officer of REI Co-op, as he shares how to build loyalty with a mission-driven brand.
The topics discussed in this video will be about how farmers can develop brand loyalty with their customers with a mission-driven brand.
This is a segment from the Direct Farm Conference, where Farmers can learn how to effectively and consistently engage local buyers online, and drive Farm sales through the holiday season and beyond.
Learn more at: https://www.directfarmconference.com/
#DirectFarmConference #Barn2Door #FarmBranding
00:00 Intro
01:44 REI Founder's Story
02:36 REI's Vision & Brand
05:28 REI's Brand Evidence
07:07 Investing in Culture
08:20 How REI translates their brand online
09:14 REI Member Expectations: Building Relationships
11:11 Omnichannel Convenience
12:34 Building Year-round Relationships
13:32 Wrapping up
15:23 Thank you!
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
