Google Ads Outsourced? Here's What They're Not Telling You

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Outsourced Your Google Ads? 9 Things Business Owners Must Watch Out For

If you’ve outsourced your Google Ads, this video is essential viewing.
Not because outsourcing is a mistake — in most cases, it’s the right move.
But when business owners don’t know what “good Google Ads management” actually looks like, money quietly leaks every single month.

In this video, I break down 9 critical things business owners must watch out for when Google Ads are being run by someone else — without jargon, fluff, or technical overwhelm. If you’re paying for Google Ads and want clarity, control, and better leads, this is for you.

What You’ll Learn in This Video

• What actually counts as a lead — and why unclear definitions cost you money
• Why one campaign doing everything hides wasted spend
• Where your ads are really showing and why location targeting matters
• The truth about landing pages and why ads alone don’t convert
• How poor search term control attracts the wrong enquiries
• Why spreading budget too thin kills performance
• How to spot reports that look impressive but explain nothing
• The dangers of tracking no one can clearly explain
• Why every account needs an independent second opinion

Why This Matters for Business Owners

You don’t need to run Google Ads yourself.
But you do need to know how to judge performance.

If you can’t confidently answer:
“How many enquiries did we get and how much did each one cost?”
then you’re relying on hope instead of data.

This video gives you the awareness to ask better questions, spot red flags early, and protect your budget.

Chapters
00:00 – Outsourced Google Ads: Why Business Owners Lose Money
00:47 – Businesses need to understand how Google Ads works
01:36 – 9 things that business owners need to look out for
02:36 – What type of leads are we aiming to get more of
03:31 – Have we segmented Google Ads campaigns?
05:42 – Which locations are our Google Ads being shown in?
09:45 – Which Landing pages are you sending traffic to in Google Ads?
13:15 – Which Search Terms are we paying Google Ads for?
15:18 – Control Your Budget between Google Ads campaigns
18:29: Understand what your Google Ads report should look like
21:30: Is your Tracking setup properly for Google Ads
23:00 – Get an independent Google Ads Audit

Free Google Ads Audit – No Guessing, Just Clarity

If you’re unsure whether your Google Ads are working as hard as they should be, book a free independent Google Ads audit.

We will:
• Review your keywords
• Show you where budget is being wasted
• Identify where more qualified leads can come from
• Explain everything in plain English

Final Thought
You don’t need to become a Google Ads expert.
You don’t need to manage campaigns yourself.

But you do need clarity.
Stop guessing.
Start knowing.

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If you're considering using an outsourced Google Ads agency, this video offers valuable business tips. We discuss the benefits of having professionals manage your PPC advertising campaigns, ensuring your digital marketing efforts are in expert hands. Learn how effective marketing can lead to consistent results for your business.