How to Create a High Converting Klaviyo Winback Flow in 2026 (Step-by-Step Tutorial)

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If you want to turn one-time customers into repeat buyers, this video shows you exactly how to create a high converting Klaviyo winback flow step by step.

You’ll learn:
• How to set up a customer winback flow in Klaviyo
• The exact timing strategy (when to trigger your winback flow)
• The difference between post purchase flow and winback flow
• Klaviyo flow settings that maximize deliverability and conversions
• How to structure high converting winback emails
• The best winback offers (discounts, flash sales, urgency, store credit)
• How to use fear of loss messaging to increase repurchase rate
• How to add surveys to improve retention and customer lifetime value
• Real ecommerce case studies (€22,000+ generated in 30 days)

This Klaviyo winback flow tutorial is designed for ecommerce brands that want better email marketing results, higher repeat purchase rates and more revenue from existing customers, without increasing ad spend.

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📍 TIMESTAMPS

00:00 - Intro to Winback Flows
01:32 - What is a Winback Flow?
02:15 - Why Winback Flows Fail
03:58 - Setting Winback Flow Timing
06:32 - Winback Flow Settings
07:16 - Creating the Flow
08:24 - Winback Email Examples
11:43 - Email Content Strategies
13:22 - Implementing Your Flow
14:08 - Next Steps