Cidade Limpa: Marc Gobe at TEDxLaçador (TEDxLacador)

Описание: Autor, designer, futurista e cineasta, Marc Gobé é o presidente da Emotional Branding LLC. Traduzido para 17 línguas, seu bestseller Emotional Branding (Branding Emocional) deu início a um dos movimentos mais poderosos do marketing moderno em todo o mundo por trazer o foco para os consumidores como o poder máximo em estratégias de branding. A versão 2010 de seu livro Emotional Branding, revisada e atualizada, inclui estratégias vencedoras na era da Mídia Social.

Author, think tank, designer, futurist and filmmaker, Marc Gobé is the Emotional Branding LLC.president . His best-seller Emotional Branding (Emotional Branding) was translated into 17 languages and has initiated one of the most powerful movements of modern marketing in the world by bringing the focus to the consumers as the most poqerful tool in branding strategies. The updated and revised 2010 edition of his book Emotional Branding includes winning strategies in the age of social media.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)