Why Small and Medium Sized Companies Should Think About Export

Описание: http://www.smallbusinessbc.ca/seminars

WHY SHOULD SMALL AND MEDIUM SIZED COMPANIES THINK ABOUT EXPRT MARKETS?

It's a valid question given the costs, time and commitment to
become successful internationally.

The first, of course, is the prospect of increasing sales and revenue.

Secondly, exporting can increase your ability to compete domestically.

Third, it will allow you to diversify your market so you aren't dependant on just one market. There are many booming economies ready to buy your goods and services.

Whether you know it or not, you are already competing internationally.

WHERE CAN I FIND INFORMATION ON MARKET OPPORTUNITIES?

A great place to start is online.

Visit trade shows of interest to your industry. Participate in trade
missions if there is a fit, but don't depend on this for significant market development. Be frugal on travel but ambitious on your meetings.

HOW DOES A COMPANY KNOW WHICH COUNTRY TO SELL TO?

Use standard strategic planningtools like PEST and SWOT to evaluate opportunities.

Use websites like tradestart.ca to gather initial information. Examine where your competitors are selling.

WHAT DO YOU NEED TO KNOW BEFORE YOU CHOOSE A MARKET?

Ask yourself what are the key cultural differences that willimpact your business?

What will it cost you in market development and market sustainability?

Are there relationships, strategic partnerships or permissions you will have to develop with government and industry officials?

And do you have access to good local financial and legal advice?

HOW TO BECOME COMPETITIVE?

Becoming competitive takes strategy. Be brutally honest in your competitive position.

Focus on your advantage, protect it and build on it. Build success at home before going abroad.

With careful planning and commitment you are on track to explore international opportunities.

For more information on export markets visit http://www.smallbusinessbc.ca.