Is this the future of running shoes?!

Описание: What does it really take to leave the known path and build something totally new?

In this candid and inspiring conversation, we dive into the leap from stability into entrepreneurship with the founder of Avelo, Royi Metser, the company behind the world’s first smart running shoe. We talk about what it means to break stasis—that moment when you stop waiting for the perfect time and just start taking action.

We cover:
🛣️ What it feels like to turn away from the predictable path
💡 How self-confidence (and maybe a little chaos) kickstarts entrepreneurship
📧 The power of cold emails (one led to a co-founder!)
👟 Why building a smart running shoe—not just hardware or software—was the right, albeit difficult, call
📱 Creating a truly frictionless experience for runners
🔥 And the mission behind Avelo: helping runners improve form, reduce injury, and hit their goals without changing their behavior

If you’ve ever wondered what it looks like to go all-in on an idea, or why someone would try to build THREE hard things at once (hardware, software, AND footwear), this one’s for you.

Subscribe for more founder stories, product deep dives, and behind-the-scenes of building the future of fitness tech.

🔊 Subscribe to the For The Long Run Podcast: https://pod.link/1453616436
👉 Catch up with us on Instagram:   / forthelrpod  
🤗 Follow along with Jon's adventures:   / jwlevitt  

Chapters:
0:00 - Intro
0:16 - Breaking Stasis
2:21 - Idea to Business Plan
3:06 - Startup Process
5:20 - What is Avelo?

The For The Long Run Podcast is a podcast that explores the why behind what keeps runners running long, strong, and motivated. From pro runners and Olympians to ultramarathoners running their first big race to business owners who use running to improve their entrepreneurial journey, we believe in creating community and expanding the running world for all.

Hosted by running enthusiast, Jonathan Levitt.