Meat Success Ep. 28: Profit-Driven Promotions: Meat Marketing for Direct to Consumer Businesses

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In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, shares her expertise on executing effective sales and promotions for meat businesses. Katie discusses the importance of promotions in attracting budget-conscious consumers, managing inventory, and increasing sales. She offers insights into different types of promotions, strategic discounting, and the psychology of numbers. Katie emphasizes the need for clear communication of sales and promotions and the importance of creating a sense of urgency to drive customer action. Drawing from her experience, she also highlights how to leverage email marketing, social media, and meta ads to maximize the impact of these promotions.

00:00 Welcome to Meet Success Podcast
01:21 Introduction to Sales and Promotions
01:59 Why Sales and Promotions Matter
04:23 Strategies for Effective Sales and Promotions
14:52 Communicating Your Sales and Promotions
18:00 Creating Urgency with End Dates
20:29 Conclusion and Consulting Services
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