Interactive Mapping with Matthew Morton’s UK Circular Fashion Ecosystem

Описание: This week we’re doing something different.
We’re taking a beautiful base map — created by Matthew Morton — and showing how a few light-touch Kumu features can turn a static ecosystem into a highly discoverable, user-friendly tool.

Matthew structured this ecosystem with clear categories, clean data, and thoughtful styling. His UK Circular Fashion Ecosystem map brings together a wide range of actors shaping the future of circularity in the UK — and it feels especially meaningful to share it on a day built around consumption.

🟨 Academia
🟦 Brands & Retailers
🟧 Logistics Providers
🟩 Investors
🟪 NGOs & Industry Bodies
🟥 Repair Service Providers
…and many more.

It’s the kind of map where users immediately want to:
• find themselves
• find partners
• filter by category
• explore the system
• zoom into specific segments
— which makes it the perfect demo for “How to add interactivity to any Kumu map.”

🛠️ Tips for Discovery & Interactivity

1️⃣ Automatically group elements by category (Connect By)
Useful when you want quick-to-scan clusters without touching your original layout.
https://buff.ly/s6vdXda

2️⃣ Decorate those grouping elements (Basic Editor)
Set shape, color, and size so new groups stand out.
https://buff.ly/qo5jBNh

3️⃣ Fine-tune spacing & text wrapping (Advanced Editor)
Perfect for adjusting only the new grouping nodes.
https://buff.ly/v9pTMlL

4️⃣ Add a filter control for easy “show me all X”
Great for categories like “Brands & Retailers” or “Digital Innovators.”
https://buff.ly/IMKo6Yj

5️⃣ Add a button that clusters elements on click (Cluster Control)
Helpful for presentations or guided tours of an ecosystem.
https://buff.ly/4yKww64

6️⃣ Add widgets in the left-panel (Lists!)
People love being able to find themselves or browse a list of organizations.
https://buff.ly/GtB5eQ8

7️⃣ Use markdown for headings in that sidebar
A clean way to create mini “chapters” in the user experience.
https://buff.ly/RUulTDe

8️⃣ Set universal sizing defaults for readability
Quickly tune font size and node size across the whole view.
https://buff.ly/pX8izYq

All of these are lightweight, optional layers — small refinements that can make a public-facing ecosystem map even easier to explore.

👀 Explore the project

🔗 UK Circular Fashion Ecosystem
https://buff.ly/rsFlNMe

#CircularEconomy #RegenerativeFashion #SystemsMapping #NetworkMapping #EcosystemIntelligence #FashionForGood #SlowFashion #AntiBlackFriday #BreakTheConsumerLoop #SustainableDesign #Kumu