You Don’t Own Anything Anymore (And That’s by Design)

Описание: Most people think ownership means control.
But in today’s economy, ownership is an illusion.

This video breaks down The Ownership Lie — how modern brands quietly shifted from selling products to selling permanent access. From subscription software to physical features locked behind paywalls, this isn’t convenience. It’s control.

Using real examples like subscription-based software, cloud ecosystems, and the BMW heated seats controversy, we explore how corporations turned customers into long-term tenants — dependent, locked in, and afraid to leave.

This isn’t about technology.
It’s about power, psychology, and the business model behind modern subscriptions.

If you’ve ever wondered why you feel like you’re paying more but owning less, this breakdown will change how you see the brands you use every day.

00:00 The Ownership Lie
00:04 Fight Club Was Right
00:15 From Philosophy to Business Model
00:33 Consumers or Products?
00:49 Owning Nothing Anymore
01:00 Convenience or Control
01:09 The Subscription Gold Mine
01:15 BMW Heated Seats Explained
01:30 Physical Features, Digital Locks
02:00 Welcome to Digital Serfdom
02:10 The Sunk Cost Trap
02:20 Who Really Owns the Assets?
02:30 Stop Being a Tenant
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In this video, we explore the marketing psychology and brand strategy secrets used by the world's top companies. We decode how neuromarketing, consumer behavior, and cognitive biases influence your decisions every day.

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