How GIVA Made Artificial Jewellery Feel Premium | Brand Marketing Breakdown
Автор: Khushi Sodhi
Загружено: 2026-02-01
Просмотров: 114
Описание:
In this video, I decode the marketing strategy behind GIVA, one of India’s fastest-growing silver jewellery brands.
GIVA didn’t invent jewellery they changed how people perceive it.
From heavy gold pieces and cheap, unbranded artificial jewellery, GIVA created a new category: everyday, affordable luxury.
In this video, you’ll learn:
• How GIVA positioned artificial jewellery as premium
• Why Gen Z is willing to pay more
• The role of influencers, aesthetics & D2C marketing
• What brands can learn from GIVA’s success
If you’re interested in brand marketing, consumer psychology, startups, or D2C brands, this channel is for you.
Stay tuned see you in the next one with another brand decode.
#GIVA
#GIVAJewellery
#GIVABrand
#IndianJewelleryBrand
#BrandCaseStudy
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