Custom Campaign Site Best Practices (Tips to Increase Donations & Conversions)

Описание: So, you thought your normal donation page was fine for Giving Tuesday? Bless your heart. Our sources say thinking your standard page is okay, and donors won't mind clicking through pages and jumping through hoops "just for funsies," sometimes leaves the giving experience unattended.

But listen up: setting up a custom fundraising website for Giving Tuesday could mean the difference between getting halfway to your fundraising goals and doubling your donations! We are talking about maximum success here.

In this video, we dive into the best practices for creating a site that informs, delights, and, most of all, converts donors. You'll learn:

Why you must stay on brand (to give supporters confidence that your campaign is legitimate).
How to make sure your site is mobile optimized (especially since 50% of your nonprofit's website visitors come from mobile devices).
The magical power of the progress bar (donors love seeing that li'l fella fill up!).
Tricks for maximum donor engagement, like adding high-impact video and images and focusing on turning first-time donors into recurring monthly supporters.

We also cover the common pitfalls to avoid if you want to raise a record-breaking amount, such as donor fatigue and muddy messaging.

Ready for the full delicious recipe for Giving Tuesday campaign site success? Read the whole article for more tricks, strategy, and successful examples like DigDeep and the Humane Society of Northeast Georgia:
https://www.funraise.org/blog/how-to-...

Tired of the hoops and headaches? Check out Funraise, the best all-in-one nonprofit fundraising software, to make the process easier, not more difficult.
Visit our website: https://www.funraise.org/

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