Why The Blackberry Storm Failed

Описание: This video documents the mechanical and strategic failures of the BlackBerry Storm 9530. In 2008, Research In Motion (RIM) partnered with Verizon to release the Storm to compete with the Apple iPhone. RIM integrated a proprietary mechanical suspension system named SurePress, which required the user to physically depress the entire display assembly to actuate a selection. The hardware was highly defective. The mechanism failed to process multi-touch inputs, and the physical gap between the glass and the chassis allowed debris to jam the suspension. The high failure rate resulted in $500 million in losses for RIM and Verizon. This retrospective details RIM's subsequent hardware miscalculations, including the retention of the SurePress mechanism in the Storm 2, the delayed launch of BlackBerry 10, and the eventual termination of their handset manufacturing operations. 


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0:00 BlackBerry Storm 9530
0:32 Apple Exclusivity Deal
1:23 Verizon Demands Handset
1:47 RIM Rejects iPhone Design
2:48 SurePress Mechanical Screen
3:30 Storm Handset Failures
4:11 $500 Million Cost
4:51 Storm 2 Handset
5:27 Apple App Store
6:57 QNX Software Purchase
7:21 Playbook Tablet
8:12 Android Priv Handset
8:24 Manufacturing Terminated