Customer Journey & Digital Funnel (Awareness → Conversion)
Автор: Satyanarayan Trust
Загружено: 2026-02-07
Просмотров: 0
Описание:
📘 Consumer Journey & Digital Marketing Funnel Explained (Awareness → Conversion)
In this lecture, we explain how customers move from discovering a brand to finally taking action, using the concept of the Consumer Journey and the Digital Marketing Funnel.
This session is perfect for students, beginners, and aspiring digital marketers who want to understand how digital marketing actually works in real life — not just theory.
🎯 What you’ll learn in this video:
What is the Consumer Journey in digital marketing
Why understanding customer behavior is important
What is a Digital Marketing Funnel
Funnel stages explained in simple language:
Awareness
Interest
Consideration
Conversion
Retention
Marketing channels used at each funnel stage
Real-life example of a customer journey
Why funnel-based marketing improves conversions
Assignment to help you apply the concept practically
This video is part of a digital marketing lecture series designed to explain concepts step-by-step in an easy and practical way.
📑 PPT used in this lecture:
https://docs.google.com/presentation/...
📌 Who should watch this?
Digital marketing students
Beginners in marketing
MBA / BBA students
Entrepreneurs & business owners
Anyone learning online marketing fundamentals
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