Customer Journey & Digital Funnel (Awareness → Conversion)

Описание: 📘 Consumer Journey & Digital Marketing Funnel Explained (Awareness → Conversion)

In this lecture, we explain how customers move from discovering a brand to finally taking action, using the concept of the Consumer Journey and the Digital Marketing Funnel.

This session is perfect for students, beginners, and aspiring digital marketers who want to understand how digital marketing actually works in real life — not just theory.

🎯 What you’ll learn in this video:

What is the Consumer Journey in digital marketing

Why understanding customer behavior is important

What is a Digital Marketing Funnel

Funnel stages explained in simple language:

Awareness

Interest

Consideration

Conversion

Retention

Marketing channels used at each funnel stage

Real-life example of a customer journey

Why funnel-based marketing improves conversions

Assignment to help you apply the concept practically

This video is part of a digital marketing lecture series designed to explain concepts step-by-step in an easy and practical way.

📑 PPT used in this lecture:
https://docs.google.com/presentation/...

📌 Who should watch this?

Digital marketing students

Beginners in marketing

MBA / BBA students

Entrepreneurs & business owners

Anyone learning online marketing fundamentals