The AI Content Strategy That Actually Converts on LinkedIn

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This week on The AI Report, Celeste Yamile joins Liam Lawson to break down how she went from selling Fiverr gigs and editing videos to building a personal brand coaching business powered by AI, and 20,000+ LinkedIn followers.

Celeste shares how she built her business from scratch, why most people fail to create content that connects, and how she uses ChatGPT to automate content production without losing authenticity. Her story is grit, strategy, and finding leverage through AI and community building.

In this episode:
How Celeste turned monetizable knowledge into a business
The real reason content fails (and how to fix it)
Why she uses ChatGPT over Claude or Gemini
Her daily workflow for batching, brainstorming, and formatting posts
How she built a brand that matches her dad’s 25-year salary

This isn’t a story about going viral. It’s about showing up, learning fast, and creating a system that works even when motivation runs out.

Connect with Celeste: www.linkedin.com/in/celesteyamile/
Join 400,000+ reading The AI Report: https://www.skool.com/the-ai-report-c...

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⏱️ Chapters
(00:00) Why “How I” Content Outperforms “How To”
(01:19) From English Lessons in Mexico to EdX at 15
(03:20) Monetizing Knowledge With Fiverr and Facebook Marketplace
(06:01) Creating Income From YouTube Tutorials
(08:07) The Power of Making Action a Habit
(09:20) Building on LinkedIn vs TikTok and Instagram
(11:17) Content That Works Comes From Quality and Consistency
(12:10) The 3-Post Weekly Rule That Changed Everything
(13:13) How Celeste Studies Top Voices Using Clio
(14:00) A/B Testing to Optimize Engagement
(16:02) From 300 to 86,000 Impressions
(17:02) Why Storytelling Outperforms Pure Information
(18:17) The Simple Daily Workflow She Uses With ChatGPT
(20:18) Batching Content Ideas for Low-Motivation Days
(22:09) Building GPTs That Actually Reflect Your Voice
(24:01) You Don’t Need AI to Sound Like You—You Need AI to Sound Better
(26:03) Launching a High-Ticket Coaching Business
(28:11) Who She Works Best With (And Who She Doesn’t)
(30:03) Action Takers vs Information Collectors
(33:14) The “Buy Back Your Time” Framework
(35:00) Hiring Your First Assistant With Clarity
(36:27) Why Celeste Wants to Host Global In-Person Events
(37:27) Matching Her Dad’s Corporate Salary
(39:01) Why She’s Building a Brand That Helps People Be Seen

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