Offline vs Online Purchase | MBA in Tamil | Business School Tamil | Marketing
Автор: Nivas Vasu
Загружено: 2021-01-28
Просмотров: 60
Описание:
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.
The purpose of online shopping is to save time, save money. Through online shopping one can save his valuable time. One can watch and select things he wants to buy. Through online shopping we can save our money because prices are less than market prices and we receive our bought things at our home.
Research online, purchase offline (ROPO) (also research online, buy offline, online-to-store or webrooming), is a modern trend in buying behaviour where customers research relevant product information to qualify their buying decision, before they actually decide to buy their favourite product in the local store.
Advantages of offline shopping include the opportunity for customers to establish personal connections with your business, which can build loyalty. Some customers may prefer to buy only after touching or trying on a product, which may reduce the number of product returns for certain businesses.
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