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TOFU, MOFU, BOFU: The Secret to Winning at Content Marketing

Автор: Robyn Bradley

Загружено: 2025-01-14

Просмотров: 703

Описание: Marketing loves its alphabet soup. Today, I define TOFU, MOFU, and BOFU, provide content examples of each, and explain when you should use which one in the all-important marketing and sales funnels.

Ready? Let's go!

Music: Lone Wolf
Musician: Dan Lebowitz
URL:    / @lebo_tone  

☕ Like this video? Support this channel by buying me a cup of coffee! https://buymeacoffee.com/bostoncopywr...

⚡ Show Notes and Resources ⚡

📒 BOOKS AND TOOLS I USE AS A FREELANCE COPYWRITER 📒
Some of the items have affiliate links! If you buy something using one of the links, I'll earn a small commission.

BOOKS
✅ Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut https://amzn.to/3Piu1dq (Amazon affiliate link)

✅ The Copywriter's Handbook by Robert W. Bly: https://amzn.to/41ZvXz5 (Amazon affiliate link)

✅ A Writer’s Reference by Diana Hacker and Nancy Sommers https://amzn.to/3W4HzwX (Amazon affiliate link)

TOOLS I USE IN MY COPYWRITING BUSINESS
Again, I occasionally use affiliate links.

✅ Grammarly: https://grammarly.go2cloud.org/SH3pG (affiliate link)
✅ Zoom: https://www.zoom.com/
✅ Semrush: https://www.semrush.com/
✅ Rev: https://www.rev.com/
✅ HubSpot: https://www.hubspot.com/

TIMESTAMPS
0:00 – Intro
0:34 – What is the TOFU stage?
1:11 – Examples of TOFU content
3:01 – What is the MOFU stage?
3:44 – Examples of MOFU content
5:00 – Additional considerations about the middle of the funnel
5:38 – What is the BOFU stage?
6:03 – Examples of BOFU content
7:13 – If you're a copywriter or content writer, remember this: you're a MARKETER
7:26 – Caveat: The stages can overlap
8:27 – Create content that satisfies where prospects are in their journey
9:19 – Wrap-up

⚡ Connect with me on Social Media:
  / bostoncopywriter   - include a personal message with the invite so that I know you're real :)

** ITEMS I USE TO MAKE MY VIDEOS **

I include Amazon affiliate links below. As an Amazon Associate, I earn from qualifying purchases.

► Wireless Lavalier Microphone: https://amzn.to/4gxHiLa (Amazon affiliate link)
► Samsung24: https://amzn.to/4gHoDg3 (Amazon affiliate link)
► Ring light: https://amzn.to/49VSxKZ (Amazon affiliate link)
► Selfie stick/tripod: https://amzn.to/4fEPkRa (Amazon affiliate link)


All Rights Reserved.
Copyright, Liability Waiver and Disclaimers
As per and unless otherwise permitted under the United States Copyright Act, no part of the content of this video or any video published under .T. Robbins Productions LLC or Robyn Bradley shall be stored, copied, recreated, republished, or transported. Prior express written permission by E.T. Robbins Productions LLC or Robyn Bradley is required for any use of this video not permitted under the United States Copyright Act. The advice, guidance, and principles outlined in all content produced by E.T. Robbins Productions LLC and Robyn Bradley are not guaranteed to be appropriate for your unique situation or business. We recommend that as a consumer, you exercise your due diligence and research any and all strategies recommended to you before adopting them in your own business. E.T. Robbins Productions LLC and Robyn Bradley, or other encompassed entities are not responsible for any damages that result from an effort to implement the information provided in this or any other video, article, social media post, and related publications. Your use and viewing of any materials and videos published by E.T. Robbins Productions LLC and Robyn Bradley confirms your acknowledgment and agreement that Massachusetts law will apply to any and all disputes related to the aforementioned entities and that Massachusetts will serve as the exclusive venue for any disputes, claims, actions or proceedings related but not limited to the materials produced by E.T. Robbins Productions LLC and Robyn Bradley. E.T. Robbins Productions LLC and Robyn Bradley, including but not limited to their respective independent contractors, employees, and affiliates, research and review all content for this site to the best of their abilities but make no guarantees, representations, or warranties as to the complete accuracy and inclusion of all relevant information for each video, including but not limited to all video streams, suggested and provided links and resources. E.T. Robbins Productions LLC and Robyn Bradley specifically disclaim any implied warranties of merchantability or fitness for any and all purposes.

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TOFU, MOFU, BOFU: The Secret to Winning at Content Marketing

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