How to Setup Klaviyo Server-Side Tracking (2025 Updated Tutorial)

Описание: In this video, I’ll show you how to set up Klaviyo Server-Side Tracking with the latest 2025 updated method using Google Tag Manager (Server-Side GTM).

✨ MD FAISAL AMIN — Tracking & Analytics Specialist
GA4 • GTM • Meta CAPI • Server-Side Tracking Expert

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We’ll cover everything step by step:

✅ How to use Data Tag to send events and event parameters from your web container to your server container.
✅ Setting up the Data Client to receive and store all event data inside the server container.
✅ Configuring Klaviyo eCommerce events (page_view, add_to_cart, begin_checkout, purchase, and more).
✅ Sending customer data (email, phone, name, etc.) along with the purchase event for better attribution.
✅ Implementing object arrays in the server container for sending product-level details like product ID, price, and quantity.
✅ Following Klaviyo’s recommended setup for advanced tracking and maximum accuracy.

By the end of this tutorial, you’ll have a fully working Klaviyo Server-Side Tracking setup that improves data accuracy, bypasses browser restrictions, and ensures your marketing campaigns perform better.

🔹 Why use Klaviyo Server-Side Tracking?

Avoid data loss due to ad blockers or iOS restrictions.

Get more accurate conversion tracking and reporting.

Send enriched user & product data directly to Klaviyo.

Boost email/SMS personalization with reliable event data.

👉 Whether you’re running a Shopify store, WooCommerce, or any eCommerce platform, this tutorial will help you set up Klaviyo server-side tracking the right way in 2025.

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