Ford Puma Production Romania

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Ford Puma is a nameplate used by various different Ford Motor Company vehicles and engines. The name was first used from 1997 to 2001 on a sport compact. The revival of the nameplate was announced at the Go Further event in Amsterdam, Netherlands, and its new usage began on a new subcompact crossover SUV model in 2019. Ford also uses the Puma name on variants of the Duratorq engine.

Ford first announced the Puma crossover at its event Go Further in Amsterdam, along with the introduction of the third-generation Kuga. The Puma nameplate was last used on the Puma sport compact. The vehicle is based on the seventh-generation Fiesta platform (Ford Global B-car platform).[4]

Production of the Puma started in Craiova, Romania (Ford Romania) in October 2019 along with the EcoSport subcompact crossover and the EcoBoost 1.0 L Fox engine used in both cars. Ford invested two hundred million euros, and employed 1,700 people on the project.[5]

The Puma is offered with a mild hybrid 1.0 litre EcoBoost three cylinder turbo gasoline engine with a belt driven integrated starter, which uses energy from the braking system to charge the forty eight volt lithium ion battery pack in order to increase torque and lower emissions. Power is rated at 153 bhp (155 PS), 114 kW, and 240 N⋅m (180 lb⋅ft) with an additional 50 N⋅m (37 lb⋅ft) from the integrated starter system.

Royal Garage imported Ford cars as early as May 1911. Shortly, other agencies such as Colin & Co., Leonida & Co., Noel S.A.R, and Raf S.A.R. expanded the market. Numerous political figures owned Ford cars. Among them was Ion I. C. Brătianu, whose daughter used to call her car Forduţa.[5] Ford cars were an instant success story, thus between May 1911 and November 1912, Royal Garage already sold 106 Ford cars. On December 8, 1920, Collin & Co. requested on behalf of the Ford Motor Company the permission to build an assembly plant in Romania. Unfortunately, Vintilă Brătianu, “notoriously anti-American”, rejected the proposal to the regret of the people directly involved as well as the public opinion.

In modern times the company is located in Craiova, in the former Oltcit car factory, later Daewoo Motors facility in Romania (as Daewoo Automobile Romania), which Ford acquired in 2008 from the Romanian government.

Vehicle production at the plant began in September 2009 with the Ford Transit Connect,[10] and later with the Ford B-Max. Engine production at the plant includes three- and four-cylinder versions of Ford's EcoBoost engine family. The plant has a production capacity of 300,000 units per year and it is the country's third company by value of exports.

In March 2016, it was announced that the Ford EcoSport will be built at the Craiova plant starting from the autumn of 2017, moving production for the European market from the current plant in Chennai, India. This happens on the background of the growing market for the SUV segment in Europe, and will bring an investment of €200 million to the factory.




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