ദരിദ്രനെ കോടീശ്വരനാക്കിയ തന്ത്രം ! Rags to Riches- Story of Thomas Bata in Malayalam | Anurag Talks

Описание: #kerala #anuragtalks #malayalam
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In the 1920s, India’s population was 35 crores, but only about 1 crore people wore shoes. Even national athletes showed little interest in wearing boots for events like the Olympics and FIFA World Cup. It was during this time that Thomas Bata, the co-founder of Bata, came to India in 1920.
What he found in India was not just a large population without shoes, but an opportunity to introduce footwear to a people who had never worn them before. Starting with small-scale shoe production, he grew his company through expert strategies, overcoming poverty. In 1932, he returned to India, not by boat, but in his own airplane. Bata’s revolution in India was teaching people to wear shoes.
But what is Bata’s story? How did he survive World War II and the crises of the 1960s in India? And today, is Bata still successful in India?

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