Ever-increasing media broadcast rights
Автор: La Trobe University
Загружено: 2012-07-11
Просмотров: 3146
Описание:
Some Sports Economics with Dr Liam Lenten
Part V - Ever-increasing media broadcast rights
In this fifth (and penultimate) video, we consider the link between the Russell Crowe character in the film 'A Beautiful Mind' (John Nash) and why media rights deals in sports have exploded in the last generation, helping to make earnings of top professional athletes many times that of the average wage.
Some material in these videos is based on textbook examples from: Sports Economics (3rd edn.) Selection from Fort, Leeds and von Allmen for Ross Booth (Monash University) and Liam Lenten (La Trobe University).
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