Think! Road Safety | "Full of it" (2024) | Male Driver TVC (30 sec)

Описание: ‘Drink drivers are full of it,’ is the freshly brewed South Australia Police road safety campaign launched today to curb drink driving on South Australian roads.

Aiming to confront the selfish choices that fuel drink driving offences, the new campaign underscores SA Police research findings that show drink drivers are taking themselves for a ride.

“Road users across South Australia will see this campaign. There are still some people who think it’s okay to drink drive and this campaign is here to tell them that they’re full of it,” Superintendent Fielke said.

“Police have heard drink driving excuses from, ‘I can handle my alcohol,’ and ‘I don’t have a licence so what does it matter?’ to ‘I’m not paying for a cab.’"

Throughout three filming days, the production team used a Port Adelaide warehouse and surrounding streets to set the scene, bringing a scene of grim symbolism to life to represent the potential horror of drink-driving.

Set engineers disassembled a car to apply watertight seals and other trickery that enabled vehicles to be filled with liquid. Around 60,000 litres of fake wine and beer were pumped into the cars to create the symbolism for the campaign statement that ‘drink drivers are full of it’.

Actors playing drink driver roles wore wetsuits during record cold temperature nights to create the scene of driving in a vehicle full of beer and wine. Additionally, stunt crews staged a rear-end collision and a head on with a stobie pole.

View all videos from the campaign here:    • Think! Road Safety - Drink Driving  
For all campaign assets, visit: https://sapol.info/RSCampaigns