EP7 with Joy Howard: From Rural Georgia to Global Brand Disruption
Автор: Cultural Voices
Загружено: 2025-08-07
Просмотров: 57
Описание:
In this episode of Cultural Voices, Leila Fataar is joined by Joy Howard – a sharp, honest, and deeply experienced leader who’s helped shape brands like Converse, Patagonia, Sonos, and Back Market.
Joy shares her journey from growing up in the rural American South to attending high school in West Germany during the Chernobyl disaster – a defining moment that first sparked her environmental consciousness – to working with President Jimmy Carter, fronting a signed indie band, and eventually stepping into some of the most influential marketing roles in the industry.
Together, Leila and Joy chat about flipping the script on K-Y Jelly, helping Patagonia shift from performance to purpose, and leading Back Market’s viral “downgrade” platform. They also explore their shared views on why brand-building only works when it’s rooted in values and guts and on how an unexpected background as an outsider, inside big brands, can be a superpower.
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Leila Fataar: https://leilafataar.com/
Platform13: https://www.platform13.net/
Mailing List: https://mailchi.mp/93ab63150642/platf...
#Platform13_ #CulturalVoicesPOD #LeilaFataar #JoyHoward
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