This Was The Most Destructive Ad In History

Описание: How did a marketing campaign lead to one of the worst public health disasters in American history?

In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that got millions addicted to opioids.

You’ll learn:

How reframing turned OxyContin from a last resort into a “safe” everyday drug.

Why a vague letter (not a study) became the foundation for Purdue’s 1% addiction claim.

How the Sacklers used doctors, pain groups, and celebrities to exploit authority bias.

Why repeating a false claim makes it more believable (feat. the mere exposure effect).

How behavioural science helped sell a deadly drug—and what we can learn from it.

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Shatterproof non-profit: https://shatterproof.org/

Empire of Pain:
https://www.penguinrandomhouse.com/bo...

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Sources:

ABC News. (2025). Purdue Pharma, Sackler family to pay $7.4 billion opioid settlement [Video]. YouTube.    • Purdue Pharma, Sackler family to pay $7.4 ...  
LastWeekTonight. (2016). Opioids: Last Week Tonight with John Oliver (HBO) [Video]. YouTube.    • Opioids: Last Week Tonight with John Olive...  
CBS News. (2019). OxyContin maker facing over 2,000 opioid death-related lawsuits [Video]. YouTube.    • OxyContin maker facing over 2,000 opioid d...  
ABC News. (2019). Local governments file lawsuit against the family behind OxyContin [Video]. YouTube.    • Local governments file lawsuit against the...  
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