Billion Dollar Startup’s Founding GTM Engineer Reveals His Playbook to Scale Fast

Описание: Access Yash's $1B Clay GTM System to master modern prospecting, automate archaic workflows, and scale your outbound without drowning in spreadsheets. Access the full episode and playbook here - https://www.edbound.ai/blog/yash-tekr...
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In this exclusive episode of Edbound with Kinner, we dive deep with
‪@YashTekriwal‬, the Founding GTM Engineer at ‪@GrowWithClay‬— one of the most exciting startups in recent history.

Yash shares raw, tactical insights on how modern GTM motions are built — from outbound and personalization to data enrichment and AI-led workflows.
Whether you're a founder, growth leader, or marketing expert, this is your front-row seat to how top operators think, execute, and scale.
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What You'll Learn:
✅ The playbook to acquire your first 150 customers
✅ Why traditional sales tactics are broken
✅ How to replace 10+ tools with one GTM engine
✅ Education as the new growth strategy
✅ Personalization vs Relevance: what actually works
✅ The rise of the GTM Engineer role
✅ Using AI and data to unlock scalable growth
✅ How billion-dollar teams test & iterate faster
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Timestamps
00:00 Promo
01:01 Intro
02:06 How Clay Replaced 7 GTM Tools
05:01 The GTM Stack Clay Made Obsolete
07:27 Clay Explained for CEOs in One Line
10:48 Great GTM Starts With Great Data
12:28 The GTM Trend That’s Hurting You
13:41 Unlocking 1,000 Customer Insights With Clay
15:01 Why Top Sellers Are Really Coaches
18:03 3 Education Stages That Drive Growth
21:02 Turn Content Into GTM Gold With Clay
23:32 How to Scale Personalization With AI
27:32 Get 90% Open Rates With WhatsApp
30:36 The GTM Plan for First 150 Customers
41:46 One GTM Hire That Changes Everything
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🔗 Learn More:
👉 Clay: https://clay.com
👉 Edbound: https://edbound.ai
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Follow Me For More Insights On Business Growth
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Connect With Yash Tekriwal, Clay
  / yashtekriwal  

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