When B2B Personalization Backfires w/ Danielle Balestra
Автор: Markigy
Загружено: 2026-03-04
Просмотров: 4
Описание:
Personalization is supposed to build trust.
So why does it feel like surveillance?
In this episode of Markigy: The Science of Marketing Strategy, Leanne sits down with Danielle Belestra to unpack a growing problem in B2B:
We’re over-automating.
We’re misreading signals.
And we may be quietly eroding the very trust we’re trying to scale.
We talk about:
When hyper-targeting crosses the line
Why “high intent” doesn’t equal revenue
AI scraping Reddit for your pricing story
Risk-averse marketing teams stuck in analysis paralysis
Why brand awareness still matters in 2026
If your top-of-funnel is strong but revenue feels soft, this episode is your reset.
Because personalization without context isn’t strategy.
It’s noise.
And trust is still the real KPI.
Connect:
Danielle Balestra
LinkedIn:
/ daniellebalestra
Leanne Dow-Weimer
LinkedIn:
/ leannedow
www.markigy.com
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