Non-alcoholic wines take place alongside well-known vintages at major Paris trade show

Описание: (11 Feb 2026)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Paris - 10 February 2026
1. Bottles of non-alcoholic wine in an ice bucket
2. Non-alcoholic white wine being poured in a glass
3. People tasting non-alcoholic wine
4. Various of the non-alcoholic wine in an ice bucket and bench
5. Wide of people chatting and sipping on the wine
6. Katja Bernegger, Austrian founder and CEO of Zeronimo Wine, pouring non-alcoholic red wine into glass
7. SOUNDBITE (English) Katja Bernegger, Austrian founder and CEO of Zeronimo Wine:
“If you are in society and you have no chance to drink for whatever reason, you are, at the moment, you are standing there with your orange juice or coke. You are out of it. You have to explain why you do not drink. You don't want to cheer with that. It's also not a food pairing. It doesn't work. It's too sweet. So you are simply having just half of the fun in life. And that’s the reason why we need some sophisticated non-alcoholic options.”
8. Wide of an alcohol-free wine maker talking to people in his stand with bottles on shelves
9. Sign above stand reading (English): ‘The non-alcoholic wine’
10. SOUNDBITE (English) Katja Bernegger, Austrian founder and CEO of Zeronimo Wine:
“It's a growing market and I would say it's not a trend. It's here to stay as people are more mindful of their body, people are more watching about the consequences of alcohol. If you drink today, you probably have a headache tomorrow, and they don't want it because you need to function, you have kids, you have a job. So yeah, it's a performance society, so more and more mindfulness is becoming an issue and it would stay.”
11. Woman tasting non-alcoholic red wine
12. SOUNDBITE (English) Katja Bernegger, Austrian founder and CEO of Zeronimo Wine:
“70% of our customers are people that still drink traditional wines. So we really catch a lot of the mindful drinkers. And we have two groups that are very strong. One group is between 30 and 40 (years old) and the other group is more going beyond the 55 (years old). The Generation Z is more going to be ready to drink products and to the entrance level. So as we are producing premium wines, it's not our main target. But with our cans, with our non-alcoholic wine tonics, we can exactly also get this customer group.”
13. Mid of Guy Tabourin, a Luxembourg wine merchant, tasting non-alcoholic wine
14. SOUNDBITE (French) Guy Tabourin, Luxembourg wine merchant:
“Actually, it’s often a somewhat frustrating experience because you feel like you’re facing a lack of taste, aroma, and structure. Alcohol in a wine, in fact, carries the wine, and when you remove what carries the wine, you’re essentially killing the wine. So it’s very important for winemakers to compensate for the missing alcohol, even just a little. And often this is done with sugar, so alcohol-free wines often have slightly higher sugar levels than wines with alcohol. And little by little, we’re starting to find wines that are less frustrating, I would say.”
15. Various of Justine Bobin, French owner of a delicatessen shop, tasting a glass of non-alcoholic wine
16. SOUNDBITE (French) Justine Bobin, French owner of a delicatessen shop in Le Creusot:
17. Close up bottle of rosé wine with label on it reading (English): “Alcohol free. All taste, guilt-free. Toast like tomorrow’s Monday!”
18. Wide of the international non-alcoholic wine trade show with bottles on stands
STORYLINE:
Wines and other adult beverages without alcohol are rubbing shoulders with well-known vintages at a major international trade show in Paris for the wine and spirits industry.















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