In Defense of Basic | What Does It Meme?

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If you want to burn someone so badly you dismiss their entire identity, you call them “basic." It’s an insult leveled at someone unforgivably bland; whose interests are dictated entirely by what’s trendy or in mainstream fashion, and whose personality is no personality at all. Onscreen, we can spot the Basic Girl in movies and shows old and new, through her love of “trendy” fashion, brand-name items, or pop culture. Stories about this kind of character have long reinforced a common message: being The Basic Girl is bad. But is un-self-consciously enjoying mainstream interests really as terrible as pop culture has long made it out to be? Here’s our Take on why it’s time to embrace being basic -- if that’s who you really are.

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