#SEO

Описание: You hear the terms endlessly. #SEO and #SEM. You see it required on job applications, and it may seem confusing. what is search engine #marketing? In reality, it's all around you. Have you ever used Google? Bing? Yahoo? Then you must wonder how the search engines seemingly pull these websites out of nowhere. In reality, there's much more to it than you may think. That is search engine #marketing. This course covers everything you need to know, from the basics to the nitty-gritty details.


Learning Goals:
What is #SEO & #SEM and how to use them effectively to increase the reach of your #brand?
How to use Google #Ads, understand them, and utilize them to their full effectiveness.
What display #ads are, how to make them, and how to use them most effectively.


DETAILS
LO 1.1 Basics of #SEO

What is #SEO? How do companies use it to reach new consumers? What is the ‘science’ behind it, and why is it important?

Principles of #SEO
Inbound and Outbound Strategies
#Digital Media Examples
Traditional vs. #Digital #Marketing
Principles of DMI’s 3i Methodology
Digital Channels
Understanding how it works
Audience Research
Social Listening Platforms
Social Listening and Audience Research Tools


How to use it effectively?
Competitive Research, Platforms, and Tools
Industry Trend Research
#Digital Research



LO 1.2 Basics of #SEM

#SEM is similar to #SEO, but the differences lie in the strategy of reach: #SEM is paid, while #SEO is organic. How can you effectively balance the budget with the advantages #SEM provides over #SEO?

Principles of #SEM
Benefits of #Content #Marketing
Types of #Content
Content Alignment with the Buyer’s Journey
Community Management
#Content #Marketing Strategy
Understanding how it works
Social Listening
Competitor #Content Analysis
#Content Audit



How to use it effectively?

#Content #Marketing Goals
#Content/#Business Goal Alignment
Customer Personas
#Content Topics
#Content Calendar
#Content Management Systems


WHO SHOULD ATTEND
Marketers unfamiliar with #SEO & #SEM who need to create and cultivate a wider audience
Data analysts who need to learn #SEO & #SEM and how to use data gleaned from it.


#Aleph Technologies is a premier IT #training and staffing group with state-of-the-art facilities based in Dallas, Texas. #Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certification #training courses taught by expert instructors with practical industry experience. Classes span focuses on #Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, Scaled #Agile #Certifications in Dallas, and leadership roles in #Agile development. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education.

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We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your company to new heights with a culture of learning, innovation, and growth throughout your organization.
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