How to Create a User persona and Empathy map - Dive Africa TechStars1.5 Product Design Class

Описание: The goal is to build a meal-planning application for professionals and families
A demo research information is presented for the class to work with
👥 User Grouping and Research Data
Discussion on how to group users based on age, occupation, or meal-planning habits
Decided to group users into those with children and those without
Analyzed research data including age, occupation, meal planning frequency, and frustrations
🍽️ User Persona Creation
Started creating user personas for two groups: with children and without children
Discussed the importance of considering both groups in feature development
📊 User Persona Details
Created a user persona for 'Sarah' - a 27-year-old finance analyst without children
Discussed Sarah's goals, needs, frustrations, and motivations regarding meal planning
Emphasized the importance of removing bias in UX design
🗺️ Empathy Map Creation
Introduced the concept of empathy maps
Demonstrated how to create an empathy map using research data and user quotes
Discussed the importance of empathy maps in understanding user feelings and thoughts
🛠️ Feature Ideation
Used user personas and empathy maps to brainstorm potential app features
Discussed features like reminders, grocery lists, and recipe suggestions
👨‍👩‍👧‍👦 Second User Persona
Created a user persona for 'Mrs. Benson' - a 40-year-old nurse with children
Discussed Mrs. Benson's goals, needs, frustrations, and motivations
🔍 Research Methods and Budgeting
Discussed various research methods including surveys, interviews, and usability tests
Addressed budgeting concerns for user research in different scenarios
🖥️ Tools and Templates
Demonstrated how to use Figma for creating user personas and empathy maps
Discussed alternative tools like Google Sheets and physical sticky notes