Confessions of a FinTech Marketer: The Good, The Bad, and The AI

Описание: Join us on Friday, December 26th, 2025, at 12 PM EST for an encore episode of Tech Behind FinTech featuring Clemens Rychlik, Co-CEO and Co-Founder of BCN FinTech, Europe’s fastest-growing FinTech community.

Originally aired on April 11th, 2025, this episode explores what really works in FinTech marketing today. From AI-driven content to community-led growth, Clemens breaks down how FinTech brands can cut through the noise in an increasingly crowded digital landscape.

Whether you’re a founder, marketer, or investor, this conversation offers practical insights into building trust, standing out, and adapting to AI-driven change.

🔍 What You’ll Learn

• Why FinTech marketing is different
• How AI is reshaping content and SEO
• The power of community and brand trust
• What’s next for FinTech growth strategies

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About the Tech Behind FinTech: Understanding the technology that powers the money is essential. Knowing the business drivers that inspire how the money is made is crucial. Bridging the gap between the mind of the technologist and the mind of the business while celebrating and highlighting disruptive FinTech startups is monumental. Nnamdi Osuagwu hosts the 'Tech Behind FinTech' show and is the CEO and Founder of Strategic Generation, a Cybersecurity Consulting firm serving the FinTech industry.

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