How To Transform A Homemade Candle Dream Into A Global Brand

Описание: From DIY to Global Success: The P.F. Candle Co. Story From Craft Fairs to Retail Partnerships
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Kristen Pumphrey, founder of PF Candle Co., discusses her journey from making candles in her apartment to landing her products on the shelves of major retailers like West Elm. Kristen shares her hands-on approach to business, from the early days of hand-stamping labels to managing a fully integrated factory and taking on shifts in P.F. Candle retail stores. She emphasizes the importance of finding a unique market niche, leveraging social media for organic growth, and the benefits of starting small with new products or partnerships. The conversation also delves into the brand's collaborations, including Peanuts and Grin27.


►Want to have a scent from P.F Candle? Check out their store: https://utm.io/pfcandle

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Here’s what we will cover in this interview:
0:00 Intro
00:37 A DIY Founder
03:09 Scaling a Craft Business
04:00 Creating a Signature Product
05:00 Advice for Aspiring Candle Makers
08:32 A Breakthrough
12:23 Leveraging Shopify for Growth
15:28 The Power of Organic Content and Social Media
17:35 Diversifying Product Offerings
19:36 Collaborations and Community Building
23:37 Lessons from Licensing Deals


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