AJ Fernandez Interview | New World Decenio, Resilience and “Amar” Project

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This interview is in Spanish. English title/description for UK viewers.

AJ Fernandez joins Cigar Ritual in Scotland to share the AJ Fernandez New World Decenio release, a balanced, flavour‑forward Nicaraguan puro crafted from selected seeds and dedicated farms. We also talk about resilience: rebuilding after the recent factory fire, and why the team is launching “Amar”, a thank‑you cigar priced accessibly as a gesture to the community.

What’s inside:
AJ Fernandez New World Decenio overview
100% Nicaraguan origin and farm selection
Rebuilding after the factory fire
“Amar” project: premium feel, accessible pricing
International rollout and UK timing

Timestamps:
00:00 Intro in Scotland (Spanish interview)
00:35 AJ Fernandez New World Decenio
01:15 Nicaraguan puro and farm selection
01:50 US launch, international/UK availability timeline
02:30 The factory fire and rapid rebuild
03:20 “Amar” — a community thank‑you cigar
04:20 Tours and visiting the new factory
05:10 Closing gratitude to consumers

Tried New World before? Tell us your favourite line, and whether you’ll seek out “Decenio” when it lands in the UK.

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