Underconsumption Core- The New Rationing!?

Описание: Welcome to the trend for those that don't follow trends — Underconsumption Core.

This sustainability-driven shift is sweeping through TikTok and other platforms and has seen many content creators rejecting hauls, trends, and overconsumption.

In today's video, I unpack this minimalist movement and its distinct parallels to the rationed era of the 1940s, discovering whether this new cultural shift is a positive change overall, or whether make do and mending should be left very much in the past.

From saying no to fast fashion or skipping the latest Amazon “must-haves,” this aesthetic is all about opting out, consuming consciously, and pushing back against the pressure to buy more to be more.

💡 What do we think? Is this real change — or just another internet trend?

Laura's video:    • Underconsumption Core: Why 1940s Simplicit...  

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🎥 Credits:

Intro music: By Caine Laskowski

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