Introduction to custom objects in Customer.io

Описание: In Customer.io you’re used to thinking about people—who they are, where they are, what they like and more. Objects represent the things that are important to your people.

With objects you can send personalized campaigns to people by creating an object based on the company they work for, a class they’re taking, an account they are part of or anything else relevant to your organization.

Objects also allow you to store and update information in a single place that before would have been duplicated across multiple profiles.