Ep. 6 - Don’t Measure Podcast Success By Downloads

Описание: This week on The StoryTrust Media Podcast, Jon Goehring challenges the most common, but often misleading way podcasters measure success: vanity metrics.

We all focus on numbers—downloads, views, likes, shares—but do those figures truly reflect value? Jon invites you to revisit your original WHY. What was your podcast really meant to accomplish?

Jon breaks down three powerful dimensions to evaluate success beyond the superficial numbers:

1. Grow Your Business: It's not about hitting a download milestone but converting audience into real leads and customers. Quality trumps quantity... 100 engaged listeners who are qualified prospects beat 10,000 passive downloads every time.

2. Expand Your Network: Growing relationships matters more than growing clicks. Real trust is built not by passive listeners but by meaningful connections... with guests, collaborators, and your targeted audience.

3. Learn and Evolve: One of the most underrated podcasting benefits—learning from guests and evolving your expertise. Jon shares how his own podcast journey prioritizes growth through learning over chasing downloads.

So, what’s your true measure of success? Jon challenges you to shift your mindset from numbers to meaningful outcomes that match your goals...and invites honest reflection on what really moves the needle for your podcast’s impact.

If you found value in this, share it with a podcaster stuck on the wrong metrics. And if you want to explore how to align your podcast with your unique goals, reach out to Jon at StoryTrust.Media.