Selling Your Wedding Planning Services to Millenials

Описание: http://www.weddingandeventinstitute.com This week we are looking at the subject of selling your wedding services to Millennials. So who are Millennials? Well according to Think Splendid (http://www.thinksplendid.com/) they are the generation born between 1979 and 2000 & are the largest generation alive.
Millennials account for nearly 70% of weddings today with the oldest being 33 and the youngest being 12. This means they will be the majority wedding consumer for a long time.

Millennials have grown up in a digital age which has changed the neural pathways in their brains. They believe the answer is to evolve and not dissolve.

Here are our top 3 tips for selling to Millennials:

1/ Utilize Social Media. As an entrepreneur of the wedding industry you must understand how to use social media as this is what they turn to get information, solve problems and to research products and services.

2/ Utilize Video. Most millennials will turn to a video tutorial to help them fix things or solve problems. How many times have you looked on YouTube to find a video to show you how to do something? Millennials want to know the person or people behind the company and video helps you to achieve that.

3/ Be Authentic. Millennials have super developed BS sensors and value transparency.

For more on selling your wedding planning services or to get certified as a wedding planner, stylist or designer check out our courses at http://www.weddingandeventinstitute.com